Quality

We like to do things right. We are proud that with our Smith England products we can provide a range of salon quality, vegan, cruelty free products that are formulated with natural active plant extracts proven in their ability to transform hair. We are proud to say that our products have never and will never contain parabens, sulphates, colourants, mineral oils or genetically modified ingredients. Only pure, natural, ingredients perfectly formulated to work.

Sustainable

We love our British countryside and want to celebrate and protect it. When we chose our ingredients we knew that we had access to incredible botanicals here on our own land in Britain. Why would we go elsewhere when its all right here!

With our passion for British nature we knew it was important that we help protect it therefore we felt it important that we become corporate members of the woodland trust to play a key role in protecting UK woodlands.

Smith England is one of the only salon brands to be fully sustainable. Every single part of our formulations and product packaging are made from ethically sourced recycled materials. We actively support and recommend that our customers recycle their empty bottles after use to keep the chain of sustainability intact.

Kind

We believe that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our brand cosmetic and personal care products are approved by the Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny Criteria please visit-

www.crueltyfreeinternational.org

Fair

We believe that every client no matter what their budget deserves the best salon and home care experience. We are proud that Smith England compliments and inclusively enriches the retail selection in every salon.

It has always been important for us to support the world renowned British hair industry and we are dedicated to helping salons in these times of change. The line between professional and consumer retail has long been crossed and with the decline of salon retail sales due to discounted online availability from non salons this is lowering a once large proportion of a salons income.

There’s no going back. High quality hair products are now available in stores nationwide, no longer can clients only buy the best products directly from a hair salon. So why should salons miss out on this income? Salon retail buying trends change over time based on consumer demand, we do not want salons- the bedrock of our industry, the experts to miss out of this retail revenue.

Smith England provides an affordable yet high quality haircare line for both clients and salons to benefit from. Being a lower cost, higher margin brand this increases turnover and ultimately profit. Due to the appealing cost to consumers multiples and gift buys are common place for salons who use, stock and sell Smith England products.

We have focused on building consumer trust by being an established tried and tested award winning brand resulting in our products being one of the easiest sells on your salon retail shelf.

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